About Kyran Corcoran - AI Search & Technical Marketing Specialist
Perennial student, professional builder.
Builder, researcher, perennial student. The background behind the work: from 1.2M-follower platforms to technical SEO and AI Search experiments.
My Journey in Marketing
I got into marketing through the back door: I built an audience of 1.2 million people by obsessively studying what platforms reward, then got hired by brands - Epic Games, The Matrix, Paco Rabanne - to apply it. Somewhere along the way I noticed the pattern I actually loved wasn't content. It was the system underneath: why does the machine surface this and not that? What's measurable? What's testable?
That question carried me through technical SEO, site builds that pass Google's hardest performance bars, lead-gen infrastructure that produced real revenue, and marketing operations work I still do daily.
Now it's carried me to the most interesting version of the question yet: how do AI engines decide which businesses to recommend? Nobody fully knows. I find that exciting rather than frightening, and The Lab is where I work on it in public.
A few things that shape how I work.
1
I do the technical work myself.
Strategy that the strategist can't implement is fan fiction. I build the sites, deploy the schema, wire the CRMs, and read the data - so nothing gets lost between the deck and the deploy.
2
Hypothesis → test → publish.
I'm a lifelong astrophysics nerd (Sagan on the shelf, no apologies), and the scientific loop is just how I approach marketing. Every engagement gets a baseline and a re-measure. When I'm wrong, the data says so and I adjust.
3
Education, formally and otherwise.
B.S. in Business/Management/Marketing (Golden Gate University), Semrush certifications in Technical SEO + AI Search and Content Marketing + AI Search, Google data analytics foundations - and a reading habit that doesn't respect category boundaries.
Let's get working.
Get your free AI Snapshot and we'll go from there. Want to see how I think? Head over to The Lab.